12 Apr Tourism Promotion Grant
Dateline: Port of Edmonds April 12, 2017
PORT OF EDMONDS AWARDED TOURISM PROMOTION GRANT
The Port of Edmonds has been awarded a special funding grant by the Port of Seattle in the amount of $10,000 to promote Edmonds as a preferred tourist destination. The Port of Edmonds already has established strong brand recognition in boating and tourism : “Your Homeport Advantage and Choice Destination: Quality, Service, Value, Convenience”. Meanwhile, the Port has been aggressively implementing a marketing plan that emphasizes tourism as a core strategic imperative with dollar multipliers that strengthen the local economy of Edmonds. For example, the Port was successful in partnering with Puget Sound Express (PSE) to operate whale watching excursions out of the Port’s marina starting in 2015. PSE is now in their third year and this year expects to bring over 15,000 new visitors to Edmonds. These daytrippers also discover the many and various other local attractions such as art galleries, restaurants and shops. Spend, go and come back again. That’s the magic formula.
The tourism promotion grant is intended to expand this initiative. The Port, along with our partners at the City of Edmonds and the Snohomish County Tourism Bureau are actively working to create innovative marketing strategies that will leverage the funding provided by the Port of Seattle. Commission President Fred Gouge commented, “This grant funding is a force multiplier that enables the Port to expand our marketing reach into new segments that extends outside our local region, including inland areas such as Salt Lake City, Denver, Phoenix and many other population centers. Discover Edmonds. Come watch whales and do lots of other fun activities! On behalf of the Port of Edmonds, I would like to thank the Port of Seattle as well as the City of Edmonds and the Tourism Bureau for their support and collaboration. Teamwork is essential to a successful tourism marketing campaign that will benefit the economic vitality of the entire community.”